Loyalty Programs Cheesy or tacky? Does it depend on the establishment or the product offering? Can they be smart and classy, or will they always seem cheap? In today’s world, especially with rising living costs, you would be hard pressed to find anyone who does not enjoy a good freebie. What about Referral Schemes? You […]
Customer Loyalty – The Price Of Repeat Business Read More »
Often mistakenly used to reference the same thing, these two terms are in fact quite different. One belongs to the marketing department while the other is a function of the sales team. One can be automated while the other is a manual process relying on human interaction. The result of a lead generated, is someone
Lead Generation and Sales Prospecting – the same thing or different? Read More »
In a previous article we talked about setting SMART goals, so before we talk about something as vague and “loaded” as How to Grow B2B Sales, let’s ask ourselves if the “growth” that we are looking for has been established as a SMART goal. In other words that it is a specific goal for example
9 Tips on How to Grow B2B Sales Read More »
SMART goals are a popular method for setting and achieving objectives in both personal and professional settings. The acronym stands for Specific, Measurable, Achievable, Relevant, and Time-bound, and it is a framework that helps to ensure that goals are clear, realistic, and attainable. When it comes to sales, sales management, targets, KPIs and marrying commissions
